Nano-influencers are normal social media users with a following of about 10,000 to 50,000. They are influencers at the initial stage and are still learning social media influence by working hard with their content.
A micro-influencer is someone who has a higher social media following than that of an average person but less than that of a celebrity. They use their following to promote products relevant to their niches or expertise.
Macro-influencers are influencers with followers ranging from 100,000 to 1,000,000. They have reasonable engagement rates and a large audience, making them ideal for brand endorsement or collaboration. Macro-influencers usually have prior experience in their chosen niche.
With more than a million followers, mega-influencers are highly prominent on social media due to their celebrity status. They're most active on social media channels where their target audience is present, and with the help of a huge fan following, they generate a ton of engagement.
Whenever you do a Google search related to a topic, there are a few videos that pop up. Did you ever wonder how? Well, Google owns Youtube. This means that being consistent with high-quality and engaging video content postings on Youtube can also rank your brand on Google search results. If your video performs well on Youtube, there are chances it will reach a much wider audience.
Youtube videos have an extremely long shelf life, which means they do not disappear even after years. All the videos that you create will be available on your brand’s Youtube channel. This is excellent as Youtube videos keep accumulating a lot of engagement and views over time. Therefore, there is a possibility that a brand's video might blow up years after they create it.
As a platform that reaches approximately 2.2 billion users worldwide and now that digital video is at the forefront of the marketing industry, Youtube has become an extremely popular and go-to video-sharing platform for both long and short-form content. Nowadays, almost all industries are leveraging its power for promoting their products / services online.
Youtube provides an opportunity to experiment with two different content formats, long and short. Brands can opt for either one, depending on their goals.
To name a few types of classic content types that people consume on Youtube are “How to videos”, “Haul videos”, “Fail videos”, “Product Unboxing”, “Reaction videos”, "Food Recipes","DIY", etc.
We have a YouTube influencer network of 100+ trusted influencers (Youtubers) ranging from mega influencers to micro and nano influencers.
In coordination with our marketing experts, our influencers create high-quality content relevant to the campaign's goal.
In coordination with our marketing experts, our influencers create high-quality content relevant to the campaign's goal.
Our experts build bespoke campaigns based on the brand's demands and marketing goals. All the campaigns are created after extensive research and brainstorming by our team.
As one of the most prominent YouTube marketing agencies, we commit to providing our clients with a cost-effective ROI by reaching relevant audiences through effective storytelling.